Unlike previous rumors that Microsoft is developing a mobile platform for the Xbox brand, now there may actually be reason to believe that such a development is in the works and not just the wishful thinking of gamers everywhere.
Shane Kim, corporate VP of strategy and business development for Microsoft’s Interactive Entertainment Business recently revealed that Microsoft is strongly considering all available options to develop a mobile platform for the Xbox gaming brand.
It’s been a long held dream of many that is finding roots in reality this week as a result of Kim’s revelation that: “For us, it’s a matter of focusing on ‘when,’ because if we chased after a mobile or handheld opportunity, we would not have the resources and ability to do things like instant-on 1080p HD, Facebook, Twitter, Project Natal. And so we’ve chosen to focus on the living room experience from a hardware standpoint, if you will, but we’re building a service in Live that will extend to other platforms. No question about it.”
While it is much too soon to get in line at your local retailer, Microsoft for the time being is primarily concerned with how to most efficiently and successfully build out their brand as a mobile force. To be sure, the demand is stronger than the details at present. But, for now, just the idea of a mobile enterprise from the software empire is enough to inspire imaginations.
“Do we do our own device, do we create our own phone–that’s a question for the company itself–do we continue to go down the Windows Mobile path, which is that path that we’re on today, etcetera, etcetera,” adds Kim. “But believe me, we understand the importance of that device in people’s lives. And the more we make Live about valuable service and add more content, and add more ways to connect with your friends through it, we’re going to need to make sure that it’s on all the important platforms in people’s lives, including PC.”