It’s one thing for a PC to crash. It’s another for Microsoft itself to do so.
But on Wednesday evening during the 2011 Consumer Electronics Show keynote opening, Microsoft delivered what some are calling a “crash and burn” presentation that not only failed to excite, but fizzled before a single, discernible spark could be seen.
Microsoft CEO Steve Ballmer delivered the keynote, a presentation that MSNBC graciously stated had “less ambition than expected.”
With CES, there’s always hype surrounding every speech, every product, and every vendor that lines the hallways of the hosting venue. In this regard, there’s ample opportunity for some expectations to fall short. But prior to Wednesday’s kick-off, hopes were high that Ballmer and company would – at the very least – dish on its next major Windows upgrade or maybe even reveal a new product from the venerable tech juggernaut.
No such luck.
Instead, Ballmer delivered what is being almost universally panned as a “subdued” keynote that gingerly touched on incremental feature upgrades to its various products, including the Xbox gaming console and the Windows Phone 7.
Rather than making headlines with new revelations, Ballmer instead opted to recap Microsoft’s successful product launches during 2010 and to thank the company’s “one billion customers” who helped make the company’s “big technology bets” pay off.
The 2011 Consumer Electronics Show runs through Sunday, January 9th.