As Mobile Marketing Watch has consistently chronicled over the years, NFL teams and other organizations across the professional sports landscape have increasingly turned to mobile as a way to engage with fans, market their respective brands, and build entirely new platforms for generating revenue.
One of the most mobile-savvy organizations in the NFL is, without question, the Miami Dolphins. And the effort is clearly paying off.
On Monday, CommerceTel Corporation – a provider of proprietary mobile marketing technologies and solutions – announced that the Miami Dolphins succeeded in increasing their mobile subscriber base by more than 300% during the past year using CommerceTel’s patented mobile marketing technology.
During that time, the Miami Dolphins launched several innovative mobile marketing initiatives, including news, scores, seats and offers, to help increase ad sales.
The team also drove higher sponsorship value by engaging more fans through the mobile channel, CommerceTel says.
“Mobile has quickly become an integral part of our overall marketing and fan engagement strategy,” admits Wayne Partello, Senior Director of Content and Creative Services for the Miami Dolphins. “We wanted to communicate with our loyal and passionate fans anytime, anywhere, and in a cost-effective way. Using CommerceTel’s mobile marketing platform, we not only increased our mobile subscribers by over 300%, but also exceeded our advertising revenue projections by a wide margin.”