The latest research culled from Bulletin Healthcare behavioral data indicates that smartphone usage among physicians is soaring.
Specifically, the data shows that healthcare professionals are turning to the mobile devices at a rapidly escalating pace to read the latest news pertinent to their industry.
The analysis indicates that mobile consumption of medical news climbed by 45% between June and February. The result is that almost three in ten healthcare professionals now access the daily medical information contained in their briefings on mobile platforms, while seven in ten continue to use traditional desktop platforms.
Based on current trends, Bulletin Healthcare expects that ratio to continue to swing strongly in the direction of mobile usage.
The research also spotlights the differences in mobile-device use between practitioners in various medical specialties.
“We assumed that specialty-based segments of the medical community might differ in their media habits and use mobile devices to varying degrees,” said Mike Donatello, vice president of research at Bulletin Healthcare parent company Bulletin News, LLC. “Still, we were surprised to find a threefold range in mobile-device use, between emergency physicians and physician assistants on the high end, and clinical pathologists on the low end.” Bulletin Healthcare found usage among specific specialties to be:
- Physician Assistants – 41%
- Emergency Room Physicians – 40%
- Cardiologists – 33%
- Urologists – 31%
- Nephrologists – 31%
- Dermatologists – 30%
- Gastroenterologists – 30%
- Psychiatrists – 28%
- Optometrists – 28%
- Radiologists – 24%
- Rheumatologists – 22%
- Endocrinologists – 21%
- Oncologists – 20%
- Clinical Pathologists – 16%
For more information on Bulletin Healthcare or to learn more about this particular study, click here.