Here are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.
Beyond Wearables: New eMarketer Report Points to Grand Scale Changes in Connected Healthcare Marketers Must Understand
“The US healthcare system is in the midst of a large-scale transformation. With mandates from the Patient Protection and Affordable Care Act (ACA, or Obamacare) and other pressures, the industry is facing demographic, regulatory and financial challenges. It is under pressure to reduce costs, find better ways to keep patients healthy, and treat illnesses more efficiently.”
What Does ‘Omnichannel Health Strategy’ Mean to a Major Retailer like Walgreens?
As new technologies, government initiatives, and even consumers themselves drive massive changes in healthcare, even retailers have a seat at the table. Walgreens definitely has. And in a recent must-read eMarketer interview, the retailer’s VP of Digital Health Adam Pellegrini revealed what the company is thinking these days – about connected health, about marketing, and more.
Under Armour Seeks to Set Up The World’s Largest Digital Health and Fitness Community
It’s quite an accomplished, but one achieved through a vast amount of visioning prowess and financial resources. On Wednesday, Under Armour — a pretty well-known brand in the sports performance industry — announced the acquisition of Endomondo and MyFitnessPal (for $475 million).
American Academy of Pediatrics Updates Child Health Tracker App
The American Academy of Pediatrics (AAP) announced this week that it has updated its award-winning Child Health Tracker app. For the month of February, the organization says, the app will be offered to parents free of charge. The app is regularly priced at $4.99.
Making HIPAA Work for Everyone: Congressional Reps Want Rules Clarity for mHealth Entrepreneurs
As more businesses move into the mobile health arena, there has been a greater need to improve communication between companies and the federal government. Now the “Department of Health & Human Services (HHS) Office for Civil Rights (OCR) has pledged to work more closely with mobile health (mHealth) companies to ensure that HIPAA rules are being properly adhered to,” according to HealthITSecurity.
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