mHealth News: Here's What You Might Have Missed

Here are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week. Gen X Healthcare Marketing: Both Online and Offline Media Needed to Reach This Demographic How to market healthcare to Generation Xers? “Low-key Generation Xers—sandwiched between the “forever young” baby boomers and …   Read More

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mHealth News Here's What You Might Have MissedHere are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.

How to market healthcare to Generation Xers? “Low-key Generation Xers—sandwiched between the “forever young” baby boomers and the “me-generation” millennials—are quietly crossing the threshold of middle age,” notes eMarketer in a recent post on the topic. “Though many healthcare marketers have overlooked this generation because of its relatively small size, Gen Xers are a powerful and unique consumer group. They will be even more important to healthcare marketers as they grow older.”

Plush Care, a California based medical organization, has enabled a way to allow patients to see a doctor the same day without the common wait period.

The Affordable Care Act’s push to reduce health care costs has benefited companies that offer telemedicine as a lower-cost alternative to emergency visits.

According to a new report from USC, personal data from self-monitoring technologies have great potential importance to public safety and emergency response agencies.

Earlier this month, the team at HealthTap announced the launch of HealthTap Concierge, a new pay-as-you-go service that aims to be affordable for its core audience.

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