mHealth: Blue Cross and Blue Shield Goes Mobile in Florida

Although mHealth has pervasively spread throughout the global healthcare industries, interestingly enough, major health insurance providers haven’t been as aggressive in adopting all-things mHealth. But that reality may be poised for change as Blue Cross and Blue Shield is delving into mobile territory with a new app that is generating attention. This week, Blue Cross …   Read More

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Although mHealth has pervasively spread throughout the global healthcare industries, interestingly enough, major health insurance providers haven’t been as aggressive in adopting all-things mHealth.

But that reality may be poised for change as Blue Cross and Blue Shield is delving into mobile territory with a new app that is generating attention.

This week, Blue Cross and Blue Shield of Florida said it hopes to make finding health care solutions easier for Floridians with the introduction of its first Florida Blue mobile app for the iPhone and Android Smartphones.

Designed to help consumers save time and money, and stay healthy, the company’s latest mobile innovation brings health care to owners of iPhones and Android smartphones. By downloading the free app, members and non-members can easily get important health care information and tools to manage their health, as well as details about their BCBSF health plan and benefits.

“As a leader in Florida’s health care industry, BCBSF is focused on becoming a health solutions company by providing consumers better products and services they need via their channel of choice. Our mobile app offers another solution––giving our consumers access to the information they need––whenever they need it,” said Craig Thomas, chief marketing and strategy officer for BCBSF. “The new Florida Blue mobile app allows us to instantaneously provide relevant health tools and information while on the go.”

Last year, BCBSF launched a mobile website.

The new app, however, takes client services to a new level. Members, for example, can view their ID card and get benefit details and plan information such as deductibles, Health Savings Account (HSA) balance, and recent claims updates. Members can also find a doctor based on their plan’s network, tap to save it to their contacts and map to the location.

If a member leaves the doctor’s office with a prescription in hand, the insurance giant says, they can save money by comparing drug costs at local pharmacies.

“The new Florida Blue app for iPhone and Android is the newest mobile solution available to Floridians. We are focused on understanding the needs of mobile users in the context of their health when on the go and providing mobile solutions to meet those needs,” said Adriana Murillo, director of strategic development for BCBSF.

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  1. mHealth: Blue Cross and Blue Shield Goes Mobile in Florida | WWW.ANDROIDWORLD.BIZ

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