According to a recent report by MAW, app stores remain the number one distribution channel for mHealth apps.
“Fifty two percent of mHealth experts rate app stores, such as Apple App Store or Google Play, to be the best channels from which to distribute mHealth apps for the next five years,” asserts a new publication from Research2Guidance.
“According to the results of our global report, the mHealth App Developer Economics Study 2015, (more than) half of respondents deemed app stores to be the most effective distribution channel for app solutions. Distribution through other channels, such as via doctors, hospitals, or pharmacies are increasingly seen to be weaker channels through which to distribute a successful app solution.”
Interestingly, in 2010, more than 65 percent of mHealth practitioners believed that hospitals or physicians would become the main distribution channel for mHealth app solutions in the coming years, MAW says.
“According to our recent findings however, just 48 percent (physicians) and 46 percent (hospitals) now believe that to be the case,” says R2G.