Aetna – one of the nation’s most well-known diversified health care benefits companies – has jumped into the mHealth pool with the roll out of their recently announced texting program designed to help members who have been diagnosed with diabetes.
The program in question is aimed at helping diebetics more easily and successfully control their condition and avoid complications.
For now, the texting regimen is only available to a limited number of members who have Aetna medical, pharmacy and disease management benefits. Although the service will likely expand greatly with time and feedback from the initial results of the texting program.
Aetna says that members who agree to participate will receive educational text messages and reminders about diabetes screenings and tests, medications, tips on healthy eating and exercising and general health information.
Participants will receive short text-based messages on their mobile devices over a three-month period. These individuals will then be subsequently evaluated on how well they follow several best-practice measures of diabetes management.
“Managing a chronic condition like diabetes has to fit in and keep pace with today’s increasingly busy lifestyles,” said Kyra Bobinet, M.D., MPH, medical director of health and wellness innovation for Aetna. “Statistics show that two-thirds of Americans use text messaging on a daily basis. Texting reaches people in ways that are even more convenient and easy for them. Tools and information that can help members make better informed decisions about their health care will be delivered to their fingertips anywhere they go.”