MGM Mirage Bets on Mobile Marketing

The only thing cheaper than a buffet in Las Vegas is a hotel room on the strip.

What’s the solution to the financial woes in Sin City?

Management at MGM is hoping mobile marketing will come to the rescue to stimulate business.

As a result, six MGM Mirage properties (Mandalay Bay, New York-New York, Monte Carlo, The Mirage, Treasure Island (TI) and MGM Grand Detroit) have tapped Acxiom and Acuity Mobile for the purpose of delivering “personalized, targeted promotions to their guests’ mobile phones.”

The goal? Getting guests to stay longer, visit more often, and spend more during their stays.

The MGM Mirage campaign will provide “real-time offers, property information and entertainment promotions directly to guests’ handsets.” Via their mobile device, guests will receive targeted special offers, alerts, quizzes, contests and many other “unique and valuable benefits.”

Although you would expect mobile marketing to already be a big part of the Vegas promotional landscape, is only starting to blossom–and MGM is leading the way.

Some analysts predict that if Vegas has success with mobile marketing, it could push the hospitality industry as a whole into warp speed with developing newer and more aggressive mobile marketing campaigns.