Merkle Launches the 18th Volume of the Dossier

Media Announcement: Merkle (, a leading technology-enabled, data-driven performance marketing agency, announced that it has released its 18th installment of Dossier. The 2017 Volume 8.1 Dossier illustrates best-of-breed digital marketing strategies along with in-depth analyses of industry developments, shifting priorities, and changing approaches. As a digital marketing resource, Dossier is a complimentary, semi-annual collection of articles that outline best practices and reinforces a data-driven approach to online marketing.

Delivering actionable insights on topics that include search, video, and multi-channel marketing this volume of Dossier features the following articles:

  • Preparing for Google’s Mobile-First Search Index
  • Advertising with Amazon Sponsored Products
  • Loyalty’s Powerful New Role in the Successful Enterprise
  • Why Google Shopping Yields Smaller Orders, and Why That May Be Okay
  • Say Goodbye to Keywords- Baidu Industry Bidding

“As part of our commitment to sharing our insights and innovation in people-based marketing, we are excited to release version 8.1 of Merkle’s Dossier,” said Mark Ballard, senior research director and editor of Dossier. “As a compilation, it provides practical takeaways for marketers from some of the sharpest minds in the digital industry. This edition features thought-provoking articles addressing a number of important and timely topics, including Google’s move to mobile-first search index, Amazon Sponsored Products, loyalty marketing, and Baidu bidding.”

Marketers can learn more about the 2017 Volume 8.1 Dossier by visiting the Merkle website.

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. When combined with its strength in performance creative and media, Merkle creates customer experiences that drive improved marketing results and shareholder value. With more than 3,900 employees, Merkle is headquartered in Columbia, Maryland with 17 additional offices in the US and offices in Barcelona, London, Shanghai, and Nanjing. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit