Merkle Confirms Acquisition of Digital Analytics Consultancy

Merkle Confirms Acquisition of Digital Analytics ConsultancyThis week, performance marketing agency Merkle announced its acquisition of Pointmarc, a digital analytics consultancy.

The acquisition, Merkle suggestions, aligns nicely with the company’s growth strategy, which is rooted in the enhancement and scaling of its digital capabilities across data, analytics, technology, and experience design and creation.

“As a longstanding Adobe premier partner, Pointmarc has a proven track record of providing transformative analytics services to Fortune 500 companies via Adobe Marketing Cloud,” said Tony Sanders, senior director SI and ISV Partner Sales at Adobe. “We expect this new strategic partnership between Merkle and Pointmarc to greatly benefit our shared global clients.”

Founded nine years ago, Pointmarc has achieved double-digit percentage growth every year since its 2006 inception. And the firm’s latest acquisition is a sure-bet to keep the growth going.

“We are proud to welcome the Pointmarc team into the Merkle family,” said Zhengda “Z” Shen, Merkle’s executive vice president for the quantitative marketing group. “The acquisition of Pointmarc will immediately scale our site analytics and channel optimization offerings. We are excited about Pointmarc’s expertise in connecting data into and across the marketing cloud, deep testing and analysis experience to drive incremental site performance, and its trusted reputation in selecting, implementing and configuring site technology.”