Mercedes-Benz Revamps Mobile User Experience

Mercedes-Benz is backing out of its marketing garage with a new and enhanced mobile version of

The new and improved platform enables it to communicate key brand and product attributes to customers, provide vehicle information and ensure that customers are efficiently connected with Mercedes-Benz dealers at any time from their mobile device.

Mercedes-Benz USA has teamed with Usablenet to create this new and improved mobile web experience designed for smartphone users.

Over the last year, mobile traffic to has grown by 170 percent. In response to this strong customer demand, Mercedes has enhanced its mobile site to offer customers a seamless experience while engaging with the brand from their mobile phones.

“Mercedes-Benz USA is committed to deepening customer engagement through a branded mobile experience that measurably drives consideration of Mercedes-Benz vehicles,” says Eric Jillard of MBUSA. “Usablenet enables us to reach the on-the-go customer with a unique and brand-commensurate mobile experience that reinforces our brand equity, supports customer loyalty, and adds value to the vehicle research and purchase journey.”

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