With the iPad comes a new era of rich media mobile ad units that take advantage of the increased real estate and vivid touchscreen. As content producers develop and deploy their apps for the iPad, we’ll undoubtedly see unique and innovative ads that take advantage of all the iPad has to offer.
One such content producer, the New York Times, debuted their iPad app today alongside Medialets who was tapped to provide monetization for the app through their rich media ad units. Since the NYT decided to make the app free of charge, monetization via unique and user-friendly mobile advertising was paramount, and Medialets provides the necessary technology to make it happen.
Medialets has done well in thinking outside the box in terms of mobile ad units. They were the first to develop the “shakable” ads for iPhones and iPod Touches, and have been experimenting with unique units tailored specifically for the iPad- including “transparent page takeover” units (video here). What they have in store for the iPad should be interesting, stay tuned.