Continuing its strong push for innovation in terms of rich media ad formats, Medialets today announced a new partnership with Nexage through its newly introduced Medialets Enrich Preferred Partner program.
Nexage, who bills itself a “leading provider of mobile advertising yield optimization and mediation solutions,” will utilize the partnership to increase the volume and scalability of mediation and monetization for rich media ad units, while Medialets will be able to provide full mediation and monetization services to its publisher clients.
The partnership leverages what’s called “Nexage Mediation,” which maximizes mobile ad revenue by increasing ad-fill rates, increasing effective CPM and giving publishers direct control over how ads are served on their mobile sites. It was created to offer brand safety and configuration of advanced business rules across “multiple mobile silos of web and apps.”
Likewise, the partnership also leverages Medialets’ capabilities to enable publishers, developers and advertisers to deliver highly engaging and measurable ads into mobile applications. The two solutions compliment each other effectively, and combined, offer a unique mashup solution for publishers.
“Both Nexage and Medialets selected one another based on their respective leadership positions and focus on scalability and results for their publisher clients,” said Ernie Cormier, CEO of Nexage. “We are pleased about the partnership and our ability to expand the portfolio of rich media services we can offer to premium publishers.”
The first publisher to take advantage of the unique partnership between Medialets and Nexage is Digital Outcrop, creators of Mixology, which is the “ultimate drink recipe and bartending guide for the iPhone.” The company signed on to launch rich media ad campaigns from Medialets while having its inventory mediated and monetized with Nexage Mediation.
“This partnership with Nexage gives our publisher clients the option to increase ad-fill rates and maximize their mobile advertising investments,” said Eric Litman, CEO, Medialets. “At the same time it extends the distribution of our cross-platform rich media ad units across more publisher apps, giving top brands and agencies more mobile buying power.”