With mobile apps solidified as a global phenomenon, rich media ad-units are the prime vehicle for brands wanting to reach a vast worldwide audience. As such, Medialets — one of the most widely-deployed rich media advertising and analytics platform for mobile apps — announced recently that its expanded the reach of its rich media ad formats across the globe, powering campaigns in Japan, Europe, the South Pacific and beyond.
In the coming months, Medialets plans to announce a number of new International partnerships and integrations that further expands the worldwide reach and availability of its formats, but in the meantime detailed some unique campaigns its already deployed around the world.
Medialets provided its platform to Japan’s Nobot for use on their JAD mobile smartphone advertising network, as well as being featured in Italy in campaigns for Peugeot and Renault on the NanoPress mobile app. Finally, Medialets’ platform also reaches as far as the South Pacific, where its Universal SDK has enabled the New Zealand Herald to serve rich media interstitials for leading travel, automotive, wireless and information brands.