Medialets Debuts Rich Media Ad SDK For Android Devices

Medialets Debuts Rich Media Ad SDK For Android DevicesOn the heels of debuting unique ad-units tailored specifically for the iPad, Medialets today announced the upcoming availability of its rich media ad-SDK for Android devices, effectively creating the first and only “cross-platform, network independent rich media solution for mobile advertising.”

Fragmentation from an advertiser’s point of view has long been an obstacle in mobile. ┬áVarious ad-networks exists, along with varying ad-units, devices, formats and more. ┬áCentralizing, organizing and streamlining the entire process will do wonders for the advancement of rich media mobile advertising, and Medialets is on track to make that happen.

With its new ad-SDK for Android, Medialets now makes it possible to create and deliver the richest mobile specific ads across both Android and iPhone devices. Together with a sophisticated dashboard that enables advertisers to view and compare a common set of metrics for both iPhone and Android campaigns, the solution significantly streamlines the buying process for brands in mobile and takes a lot of the guess work and planning out of the equation.