In an attempt to help the mobile advertising industry learn more about the creative process associated with rich media ad-units, Medialets — a company that has a long history dealing with rich media mobile advertising — has introduced “Create,” a new certification program “that puts the knowledge and tools for mobile rich media ad creation into the hands of agencies and in-house creative teams.”
The idea behind the program is to “empower the creative community to build high impact mobile rich media ads for the most widely deployed ad platform by giving advertisers the creative control they want, while enabling scale for this rapidly growing space.” The new program is launching today in beta with some impressive agency and creative companies on board, including AKQA, AvatarLabs, The Hyperfactory, MRM Worldwide, Ogilvy North America, Razorfish, Southern Realm, Theorem, and The Visionaire Group.
“Medialets Create will be an extremely valuable product for agencies and the mobile marketing industry. We believe that opening up access to these kinds of development platforms to the larger community fosters innovation and creates superior experiences for consumers,” said Paul Gelb, director, mobile practice lead at Razorfish.
This is a great concept from Medialets, Rich Media is undoubtedly the future yet brands still seem resistant. Education on the proper techniques and technologies necessary to create effective rich media campaigns is a great first step to overcoming this barrier. Medialets believes the industry needs a more open approach to ad creation, and I think we’d all agree.