Medialets has the right idea. The company, through its newly launched “Enrich” preferred partnership program, is quickly spreading its unique rich media ad-units for mobile apps through strategic partnerships instead of trying to go it alone.
The company has offered highly engaging mobile ad-units — ones that actually rival Apple’s iAd units — since the beginning of its existence, and instead of being the sole distributor like other mobile ad providers and startups, the company is using the mobile ecosystem as a foundation to allow others to deploy and offer them as well.
The company has already announced partnerships with JumpTap and Nexage, and today announced its latest partnership with mobile ad-network Mojiva as well. Mojiva’s mOcean Mobile is the leading independent mobile ad serving and analytics platform, currently managing billions of ads for mobile websites, ad networks and applications including The Rubicon Project, Polar Mobile, The Star Tribune and News Over Wireless, among others.
“We’ve seen great demand from our clients for in-app rich media ads that not only generate higher CPMs, but allow advertisers to build stronger connections with consumers and see maximum return for their media spend,” said Mojiva CEO David Gwozdz. “We are pleased to work with Medialets. Their scale and flexibility help make them a leader in delivering rich media solutions for mobile apps.”