On Monday, another major acquisition was confirmed in the mCommerce space.
Today, precision consumer marketing firm Catalina Marketing Corporation announced its acquisition of mCommerce outfit Modiv Media.
According to details provided in a joint statement, the integration of Modiv into Catalina provides brands and retailers the ability to engage shoppers, influence their behavior, and boost loyalty with a “unique mobile experience” that saves shoppers time and money.
“Modiv’s retailer-proven mobile commerce solution, coupled with Catalina’s scale, analytics and content, provides an unmatched mobile shopper marketing solution for large retailers,” asserts Mike Grimes, SVP of mobile commerce for Catalina and former CEO of Modiv Media. “Helping shoppers save time and money through an intuitive and relevant mobile experience is paramount to the future of retail. When combined with Catalina’s deep targeting and large CPG-funded offer pool, this becomes a must-have for retailers.”
Catalina, which delivers integrated in-store and online marketing platforms, says the acquisition extends it’s targeted consumer engagement to include shoppers’ smartphones.
“We’ve been watching Modiv for quite some time now. Their success in driving in-store innovation is unmatched and their ability to deliver a scalable mobile commerce solution is exactly what retailers are looking for,” states Jamie Egasti, CEO of Catalina Marketing. “The acquisition will allow Catalina to drive greater consumer engagement before and during the buying experience for brands, and deliver increased revenue and shopper loyalty for large-scale retailers.”
