McDonald’s is taking a multichannel approach for marketing itself as the official restaurant sponsor for this year’s NFL season. This is their second season sponsoring the league.
McDonald’s kicked off their campaign two days before the start of the season. They are using several marketing efforts including scanning QR codes, offering rewards to fans, and using web-enabled marketing platforms.
For the campaign, there are materials displayed at the point of sale at 14,000 restaurants nationwide featuring the “McDonald’s Tailgate Photo Sweepstakes” which rewards fans for their images that reflect “Tailgating McDonald’s-style.”
The idea, QRCodePress reported in depth, is to get fans to use their mobile devices and PCs to sign into Twitter and Instagram to use the #mcDTailgateSweeps hashtag to share their pictures and videos of themselves tailgating with McDonald’s products. The posts will be entered into a sweepstakes and winners will be given “the ultimate McDonald’s tailgate party” which will include prizes from an 18 wheeler truck converted into a restaurant, to enough McDonald’s food to feed up to 200 people in the winner’s hometown, to gift cards.
To encourage fans to continue posting throughout the season, medium sized product packages will continue to feature the QR codes along with the NFL logos.