Venerable fast food emperor McDonalds is pushing forward with a new mobile strategy to help drive sales and improve product awareness.
The widely recognizable fast food chain is launching a new mobile application that, among other features, helps direct consumers to their nearest McDonalds location and illustrates the company’s “commitment to offer improved nutritional choices.”
The mobile app complements a new national marketing initiative that speaks to menu evolution and also what the company refers to as “nutrition awareness communication.”
The comprehensive plan aims to help customers — especially families and children — make nutrition-minded choices whether visiting McDonald’s or eating elsewhere.
The free app is available now in Apple’s App Store.
Menu changes underway include the addition of more nutritionally-balanced choices that meet McDonald’s reputation for great taste and affordability, along with an increased focus on providing nutrition information that enable customers and employees to make simple, informed menu decisions.
“McDonald’s will always try to do the right thing, and we know we can help make a difference in our communities,” says Jan Fields, president of McDonald’s USA. “The commitments we’re announcing today will guide the future evolution of our menu and marketing.”