mBlox Selling Premium SMS Business to OpenMarket

According to an announcement this week from OpenMarket, the company has reached an agreement with mBlox to assume their mobile payments business by the end of April. mBlox, a leader in global mobile business to consumer engagement, says the sale of its Premium SMS business to OpenMarket is, indeed, happening. The transaction is specific to …   Read More

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According to an announcement this week from OpenMarket, the company has reached an agreement with mBlox to assume their mobile payments business by the end of April.

mBlox, a leader in global mobile business to consumer engagement, says the sale of its Premium SMS business to OpenMarket is, indeed, happening. The transaction is specific to the US, UK, Ireland and Australia.

Financial terms were not disclosed.

“By divesting the Premium SMS business, mBlox can continue to increase investment in our core business of messaging and mobile engagement between enterprises and consumers,” explains mBlox CEO Tom Cotney.

No disruption in customer service is anticipated as the companies merge.

“In the future,” Cotney says, “our Premium SMS customers’ needs will be better served by OpenMarket in this segment of the industry as we focus our resources in these countries more deeply in the business to consumer segment. The move also allows us to give our Carrier partners in these regions more proactive support, as we work with them to develop and deploy the next generation of mobile engagement solutions.”

mBlox processed over 5.3 billion messages last year in the enterprise to mobile business.

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