On Tuesday, Mazda North American Operations — the Official Automobile Sponsor of South by Southwest — announced that it’s “putting its stamp” on the ten-day festival.
How so? Through a number of consumer engagement activities for the duration of the Interactive, Film and Music Conferences.
Starting March 13 and driving through March 22 Mazda will interact with SXSW attendees through a panel discussing the relevancy of a brand in today’s digital revolution, interactive technology, music installations, gaming associations and in-vehicle experiences throughout.
“Mazda’s presence at South by Southwest puts us front and center in the conversations taking place around experiences, music and creativity,” said Russell Wager, vice president of marketing at MNAO. “The goal is to enhance an attendee’s experience with a memorable Mazda brand interaction.”
Mazda’s activations throughout the city of Austin for the duration of SXSW will be detailed at www.mazdaconnects.com.