Matrix Solutions and BIA/Kelsey Create Partnership; Could Be Boon to Local Media

Matrix Solutions and BIA Kelsey Create Partnership Could Be Boon to Local MediaBIA/Kelsey and Matrix Solutions have a plan to combine forces.

Now, BIA/Kelsey’s industry know-how and Media Ad View solution will be put into high gear to serve Matrix CRM & Sales Intelligence platform users.

Matrix Solutions is a leading provider of media customer relationship management (CRM) and sales intelligence software. BIA/Kelsey is a leading research, consulting, and advisory service firm focused exclusively on local media.

“Media Ad View tracks local ad dollars, providing advertising estimates at a local and national level, as well as detailed spending reports by category, such as automotive, restaurants, and more,” a joint statement reads. “Matrix users will be able to leverage such data in addition to their own managed data right within Matrix to gain a more comprehensive view of the market.”

Data and insights not only constitute good market intelligence, but also spur more accurate forecasting. According to the companies, media ad sales professionals can additionally capitalize on digital ad spending analysis tools.

“We’re focused on bringing the media ad sales professional of the future better sales tools and data to thrive in a more competitive world,” said B.J. Boyle, Vice President of Product Management, Matrix Solutions. “By aligning with the expertise behind BIA/Kelsey and its Media Ad View solution, we can further execute our vision to help sales professionals work faster, smarter, and more efficiently.”

The companies are aiming for the first quarter of 2016 for a generally available product release.