On Thursday, MasterCard confirmed a new program for its cardholders that bestows the ability to earn rewards and special offers when making qualifying purchases with their linked MasterCard card at participating retailers in the U.S.
To make it happen, MasterCard partnered with Shopkick, the largest real-world shopping app, in order to offer cardholders the ability to earn “kicks,” which is Shopkick’s proprietary reward currency, when they link their card to shopkick’s Buy & Collect program and make qualifying purchases.
According to details released to the public today, kicks can be redeemed for gift cards, music downloads, movie tickets or other offers.
In addition to everyday opportunities to earn kicks, consumers will receive 250 bonus kicks for each MasterCard card they link to the Buy & Collect program, for a limited time during the kickoff period.
“Our partnership with shopkick helps us continue to meet our cardholders’ demand for great deals and a more ‘rewarding’ shopping experience,” said Mario Shiliashki, group head of Emerging Payments at MasterCard. “We’ll be able to help consumers maximize rewards while also supporting their interests and passions, all through the simple download of the app and linking their MasterCard card. At the same time, our merchant partners will benefit from a deeper engagement with their customers.”