MasterCard Looks to Master In-Content Purchasing

MasterCard Looks to Master In-Content PurchasingIt’s a new concept in mobile commerce that we will soon be hearing more about. It’s called “in-content purchasing.”

MasterCard is aiming to offer consumers a new way to shop digitally through a platform called “ShopThis!” With MasterPass, the new offering is designed to let readers discover and purchase items from their favorite titles’ advertising and editorial pages.

In other words, they can shop without ever leaving the page itself.

“As consumers embrace a more digital lifestyle, the way they shop and pay for things is changing. Today’s consumer should not have to think about the shopping process – when they see what they want, they should be able to get it, as quickly as possible,” says Garry Lyons, Chief Innovation Officer for MasterCard.  “ShopThis! with MasterPass turns this into a reality – you see a product, click to put it in your shopping cart, and check out – simply and safely.”

WIRED, a Condé Nast brand, is the first publication to offer the ShopThis! with MasterPass technology to its readers beginning with the November iOS tablet edition.

This particular issue will drop next Tuesday, October 15th.

“The ShopThis! with MasterPass technology allows us to experiment with how readers can go from product discovery to ownership, without ever putting the issue down,” says Howard Mittman, VP and Publisher of WIRED. “Our goal is to deliver the ability to purchase from WIRED seamlessly, and this relationship represents a crucial first step in converting our content to commerce.”