If you’re a Golf Channel watcher, it’s old news that the Arnold Palmer Invitational (API) began yesterday.
But it may be a surprise to many in attendance that the classic golf invitational has gone cutting edge with its warm embrace of mobile payments.
Spectators at the Arnold Palmer Invitational “no longer have to miss out on the action at the tournament with the introduction of the latest technology from MasterCard,” a news release provided to MMW explains.
Golf fans will now have access to faster and more secure ways to pay at concession and merchandise point of sale terminals throughout Bay Hill where MasterCard is enabling acceptance of chip cards, contactless payments, and QkR! with MasterPass. This means spectators can take advantage of the latest payment technologies, including Apple Pay.
Matt Barr, group head of North America Emerging Payments at MasterCard, says the company is always thinking about bring tech to new audiences.
This is a great illustration of that objective.
“MasterCard is always thinking about how we can use our technology to enhance the consumer experience whether they’re shopping online, in a store or even at a golf tournament,” said Barr. “At API, we knew we wanted to provide a way for fans to get through concessions and back to the tournament quickly, so we took what we have been doing with our bank, retail and technology partners and brought it to Bay Hill. Fans can tap their phones, dip their cards, or use an app to buy food and drinks—quickly and securely.”