Marvel’s The Avengers Helping Transform Walmart into Augmented Reality Playground

Shopping at Walmart may never be the same… at least during the promotional period for Marvel’s much-hyped and long-awaited flick, The Avengers.

Beginning today, in advance of the film release on May 4, only Walmart customers will have access to the Super Hero Augmented Reality.

In case you’re wondering, all the favorite Avengers are there – Iron Man, Thor, Captain America, The Hulk, Hawkeye and Black Widow.

This new “Super Hero AR” app is available now for download at the iTunes App Store and Android Market. Once downloaded, customers have instant access to Hawkeye, and only from the aisles of their local Walmart stores, customers can then “unlock” the superpowers of the five remaining Avengers and ultimately save the world.

“Walmart is bringing this summer’s most anticipated blockbuster into stores through a first-of-its-kind augmented reality experience which bridges the gap between the physical store and mobile gaming,” said Seong Ohm, senior vice president and general merchandise manager for entertainment, Walmart U.S. “We’re committed to creating engaging and fun experiences at Walmart, and we’ve tapped different areas of the store for movie fans to interact with the mobile app while shopping the more than 600 Marvel’s The Avengers merchandise available.”

“We are happy to have Walmart’s tremendous support behind the release of Marvel’s The Avengers,” adds Mark Rhodes, senior vice president of North American Retail Development at Marvel Entertainment. “We are always looking for opportunities to develop unique retail programs with our partners and feel the Super Hero Augmented Reality app enables fans to extend both their shopping and movie experience in an interactive way.”