MarketLive Launches Cross-Platform Mobile eCommerce Solution

MarketLive Launches Cross-Platform Mobile eCommerce SolutionMarketLive today launched its latest “MarketLive Mobile v2” mobile eCommerce platform, which allows retailers to reach shoppers across all important touch points including PC, smartphone and now the Apple iPad.

The solution stands out from most in that it’s truly cross-platform and works on any “connected device,” without requiring extra development or add-ons.  The application, which renders a device-aware shopping experience, delivers a “compelling, feature rich and graphically pleasing storefront”  and provides a means for retailers to immediately deliver relevant offers, promotions and products to increase sales and drive business across all channels, no matter the device consumers are using.

The aim was to bring everything together in terms of mobile eCommerce into a single usable solution, including product, price and promotional data all rolled into one.  The entire solution was designed to leverage a single administration console, product catalog, content engine, customer database, promotion engine, and personalization tool- creating a truly comprehensive solution, enabling eCommerce across nearly every mobile device on the market.

Leveraging the buzz surrounding the iPad launch, MarketLive made no mistake in announcing its new solution works on iPads out-of-the-box, allowing retail sites to be “Apple iPad enabled” automatically upon site launch.  With mobile eCommerce becoming a major trend at the moment, MarketLive is positioning itself well to take things head-on.

“Over 20% of our retailers are in the process of adoption of our mobile solution — and nearly every new customer we sign requires it,” said Mark Pierce, CEO of MarketLive. “MarketLive Mobile extends our advanced eCommerce platform to mobile devices with an elegant implementation that renders compelling mobile sites without additional application development, regardless of device type. Our retailers have experienced remarkable success on other popular devices and we look forward to seeing their success extend to the iPad as well.”