Marketing to Mobile Consumers: Walgreens Launches Next Evolution in Mobile Coupons

office-620823_960_720According to an announcement from MMW, Walgreens customers now have the ability to redeem paperless coupons from Walgreens and manufacturers for online purchases.

This is, of course, in addition to in-store purchases, where the same coupons are also accepted.

Additionally, offers can now be “clipped” on product detail pages and in search results on, and through the Walgreens mobile app, a press release shared with MMW explains.

Both new features are the drugstore chain’s latest enhancements to its paperless coupon offering, making it faster and easier for customers to find and redeem the latest promotions and deals.

“In the last few years, we’ve seen a growing demand from our customers to provide value and a seamless shopping experience whether they visit us in-store, online or through the Walgreens mobile app,” said Linda Filler, Walgreens president of retail products and chief merchandising officer. “Paperless coupons give Walgreens and our vendor partners an opportunity to deliver even greater value to our customers no matter which of our channels they choose to shop.”

To check out the latest mobile services from Walgreens, click here.