Marketing to Earn The Trust of Online Shoppers

The folks at domain registrar have published a new entry into their popular blog series, the latest of which delves into how small business owners, partially through shrewd marketing, can earn the trust of mobile and online shoppers.

“It’s been called the one universal truth in all of eCommerce: if you can’t earn a shopper’s trust, you certainly won’t earn their business,” the post reads. “It’s no secret that establishing an online business is a vastly time consuming and expensive process. But regardless of how many resources you pour into your enterprise, all will be for naught if consumer trust isn’t secured.”

So what can marketers focus on to help shore up trust among online and mobile shoppers?

Although vanity and appearance are important, the post explains, touting security is definitely a top priority that shouldn’t be overlooked.

“Today’s online shoppers are more conscience than ever about the security of websites they patronize. Understandably, consumers have no appetite for risk,” the Register blog warns. “So, if you accept credit cards online, your website must not appear to present danger. Fortunately, securing enough trust to reach a transaction is as easy as touting the credibility of the payment gateway you’ve selected to process credit card payments. By informing shoppers on your site, for example, that payments are processed by North American Bancard – a well-known, secure, and reliable service provider – you can effectively piggyback on NAB’s sterling reputation in credit card processing. Any lingering worries about security will quickly fade away.”

To read the full list of five helpful tips to win the trust of online shoppers, click here.