Marketing Report Finds iBeacon Becoming Mainstream

Marketing Report Finds iBeacon Becoming MainstreamiBeacons and geotargeting are becoming mainstream tools for marketers, according to a recent report from CMO.

A US-based team doing research on mobile marketing found that:

  • 18% of mobile marketers are using Apple iBeacons, and this is expected to double in 2015.
  • 49% of marketers said they would use device positioning to deliver content and 48.8% plan to add these capabilities to their mobile marketing arsenal over the next year.

Adobe research found that:

  • 33% of average mobile users take advantage of mobile assisted in-store shopping.
  •  9% have used mobile wallets in the past three months, and this rises to 22% for ‘mobile elite’ users.
  • Bounce rates for referrals from social networks are higher on mobile devices (61%) than desktops (53%).

The Adobe Digital Index team  looked  into other mobile dynamics and trends including social channels. They found that:

  • Pinterest is the most mobile social network and 64% of its referred traffic comes from either smartphones or tablet devices.
  • Twitter is at 62% and Facebook at 41%.
  • Tumblr produced the highest revenue per visit from mobile devices at $2.57 and Facebook was second at $1.85.