Marketers Take Note: 71 Percent Will Shop on Mobile This Holiday Season

marketingAccording to a new report from Trustlook, shopping on a mobile device is expected to be stronger than ever during the 2016 Holiday Season.

Smartphone proliferation, faster network speeds, and slick shopping apps have combined to provide a far better experience for mobile shoppers.

Trustlook, a next-generation mobile security company, has shared findings from a recent survey of Android users. The goal of the survey was to dig deeper into the expected mobile shopping behaviors for the 2016 Holiday season.

Some key findings include:

1. 43% of users surveyed will spend more than $250 on purchases made through a mobile device
2. 40% of mobile shoppers prefer shopping on their mobile devices, versus 18% who prefer shopping in a store
3. Even though 70.35% of users surveyed plan on making a purchase on a mobile device, 64% have not installed a mobile security app
4. Amazon, eBay, and Walmart are the most popular mobile shopping apps

According to the report summary, Trustlook’s survey results appear in line with consumer behavior so far in 2016.

“Mobile shoppers need to be more cautious than ever,” said Allan Zhang, CEO at Trustlook. “This risk isn’t going away as mobile shopping activity ramps up.”