Instagram is now the fastest growing social network among marketing professionals tapping into the social space.
Simply Measured reports that 71 percent of the world’s largest brands now use Instagram.
In fact, almost overnight, Instagram’s growth has come to rival the brand adoption of Google+ and Pinterest.
“This was a comprehensive view of activity that tracked brands across all social channels and put in context with their other social media activity,” Nate Smitha, a marketing analyst with Simply Measured, tells Inside Facebook.
Instagram is a channel we’ve been tracking for sometime. It’s an excellent channel for brands to repurpose their marketing content. Brand adoption has increased significantly, which has made it a great place for consumers to connect with those brands.
For the time being, Mercedes-Benz – with well over 425,000 followers – remains the top brand on Instagram. But other companies, both large and small, are similarly coming on strong.
Details gleaned from the report show that brand engagement has spiked 350% year-over-year as a result of a corresponding 70% increase in brands posting to Instagram.