Marketers are curiously beholding the latest offering from Modiv Media – a provider of in-store mobile commerce solutions. On Monday, the company raised the curtain on Modiv Social. What is it, exactly? According to team at Modiv Media, it’s the industry’s “first mobile-social coupon sharing solution.”
Modiv Social apparently lets retailers offer shoppers an advanced coupon wallet experience that aggregates coupons from any couponing source (web, retailer, mobile, digital, etc.) and gives shoppers the unique ability to share select mobile coupons via Facebook.
In this regard, the new solution for retailers represents what many industry and marketing analysts believe will be the future of mobile marketing and mobile commerce – heavy social media integration with the mobile coupon experience.
Going far beyond simple sharing, Modiv Social enables retailers and brands alike the ability to track, monitor, manage and analyze the lifecycle of a socially shared coupon, as well as identify ‘shopping influencers’ and rewarding those who share these coupons.
“As an innovator in mobile shopping and commerce solutions, we’ve taken a fresh perspective on how retailers and brands can leverage social media, such as Facebook, to influence shopper behavior through their peer network,” said Mike Grimes, CEO of Modiv Media.
“We’ve identified what matters most to retailers and brands while creating a smart and simple user-experience for the shopper,” Grimes adds. “Retailers and brands can cap the number of times a coupon can be shared, determine which offers can be shared or liked, and measure which shoppers have shared the coupons and with whom. This gives retailers the unprecedented ability to identify the most socially-influential shoppers and target them with offers that will influence a broad range of shoppers. This is a transformational use of social networking, mobile and the in-store experience.”
The company says Modiv Social is available this quarter for retailers to integrate into their Modiv-built mobile shopping app.
As of this writing, it’s also scheduled to be piloted next quarter by one of Modiv’s newest retail clients.
