Market Share Between Android, iOS Narrows According to NPD Data

On Tuesday, NPD Group – a leading market research firm with its finger on the pulse of the global smartphone community – published the latest data on today’s hottest smartphone operating systems. The findings, however, were not surprising. Apple’s iOS and Google’s Android operating systems remain the top players in mobile. The real surprise was …   Read More

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On Tuesday, NPD Group – a leading market research firm with its finger on the pulse of the global smartphone community – published the latest data on today’s hottest smartphone operating systems.

The findings, however, were not surprising. Apple’s iOS and Google’s Android operating systems remain the top players in mobile.

The real surprise was just how close the race for superiority has become.

As it turns out, iOS’s U.S. market share leaped from 26% in the third quarter of 2011 to 43% by the end of November.

NPD says Android clung to the lead by a thread with a 47% market share – down dramatically from 60% in the third quarter of 2011.

NPD’s latest insight suggests that iOS and Android will see a more heated than ever battle in the months ahead to determine the superior smartphone operating system in terms of market share.

The most recent comScore data shows that Android and iOS now power a combined 75.6 percent of all smartphones in the United States.

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3 comments

  1. Mobile Roundup XVIII | garett.dbclay.com

    […] Market Share Between Android, iOS Narrows According to NPD Data […]

  2. Anthony

    There were major Android handsets released during the same time including the Samsung Galaxy S2. This news is pretty surprising but there have been reports about Android's user retention being low. I know a lot of people that have made the switch from Android over to an iPhone. It'll be interesting to see how the first quarter goes now.

  3. philw123

    I'm quite surprised by this and wonder if the iOS surge is down to the release of the iPhone 4S, which in itself is surprising given that it wasn't the iPhone 5 everyone expected.

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