Marin Software Incorporated, provider of a cross-channel performance advertising cloud for advertisers and agencies, confirmed to MMW on Monday its latest partnerships through which customers can immediately use their first-party data to “seamlessly target mobile users, retarget them across devices, and keep them engaged after app installs.”
“Today,” the firm tells us, “software development kits (SDKs) allow advertisers to collect in-app mobile event and engagement data. What we have learned is that mobile app retention is a significant challenge. Reports have shown that over 80% of mobile apps are abandoned within the first week of install. Quickly reaching and captivating those abandoners is essential, as up to 40% of users who do not return within the first day and 60% of users who do not re-engage within a week, will never return.”
So what is Marin doing about it? To address this challenge and keep mobile users engaged, marketers must be able to quickly onboard their mobile engagement data and integrate it into their media buying platform for seamless targeting.
Marin Software is excited to announce new data partnerships to the Audience Connect platform with mobile measurement and tracking solutions AppsFlyer, Tune, and adjust, so that marketers can quickly onboard their existing mobile audiences onto the Marin Display platform for retargeting — the result being that customers may now seamlessly sync in-app events into Marin Display and automatically build mobile audiences for retargeting with in-app banner and interstitial ads.
“The integration between AppsFlyer and Marin Software opens fantastic opportunities for mobile app marketers. By tracking the impact of each media source and campaign across channels, marketers can optimize their paid, owned, and earned media performance in real-time and maximize their impact,” said Elad Mashiach, Director of Business Development at AppsFlyer.
To learn more about Marin, click here.