On Thursday, the team at Marchex — a leading mobile advertising analytics company — announced that it is an approved integration partner of DoubleClick Campaign Manager’s newly released Conversions API.
With this integration, we’re told, marketers can securely upload Marchex Display Analytics data to DoubleClick and attribute inbound phone calls to digital and mobile advertising programs, providing a more complete view of media performance.
“Marketers rely on various digital metrics to measure the success of campaigns, but with both online and offline touchpoints in a consumer’s path to purchase, these measurements only offer a partial understanding of a campaign’s impact,” the announcement reads.
Marchex Display Analytics enables digital marketers to accurately measure the impact of display and video campaigns on offline sales from calls. With this integration, DoubleClick customers can now take advantage of the rich phone call data that Marchex provides to better understand their customers and campaigns.
“Attributing offline events to our display advertising is an important priority for many of our clients”, said Samantha Sowinski, Associate Media Director at iCrossing, a global digital marketing agency. “Marchex Display Analytics ties this data together for us, and we look forward to activating this connection within DoubleClick Campaign Manager.”
Want to learn more? Check out Marchex here.
