Making Your Mobile Site Discoverable

A Bango study released this week, revealed that half of the Top 20 most trafficked PC websites (according to Nielsen Online) did not work well when visited from a mobile phone. The study noted that some of the sites that did not work well had a mobile version of their site, but when the study’s …   Read More

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A Bango study released this week, revealed that half of the Top 20 most trafficked PC websites (according to Nielsen Online) did not work well when visited from a mobile phone. The study noted that some of the sites that did not work well had a mobile version of their site, but when the study’s users went directly to the computer version of the site they were not directed to the mobile version.

If you have a mobile site then make sure your PC site detects a mobile device and presents the made-for mobile version.


That used to be easier said than done. Fortunately there is a free online file generator which enables webmasters to create a meta.txt file of their site. This file contains all the information necessary to help a visitor to your site get to the right version of your site. The meta.txt file is the brainchild of Visibility Mobile, a mobile search engine optimization firm offering services and tools to brands, search engines and mobile agencies.

To fully understand the meta.txt file and why it is important, you should grab their 7-page white paper, MetaTXT: Solving Mobile Search through Simple Technology. It is easy to read and you will understand exactly how to use the meta.txt file you can generate for your site using their meta.txt online file generator.

Visibility Mobile’s Founder, President and CMO is Bena Roberts. She has fifteen years experience in mobile and has been proactive in mobile search since 2004. She has used her insight into mobile search to conceive and develop early stage Mobile SEO techniques that work. As well as being the President of visibility mobile Bena is also the Editor of GoMo News.

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5 comments

  1. Mobile marketer

    Most of new cms systems has ability to have iPhone version now, you can make it ready for iPhone or mobile access. That’s very smart.

  2. Press watch! « Mobile SEO blog

    […] a comment » http://www.mobilemarketingwatch.com/making-your-mobile-site-discoverable/ Please see above link for some wonderful comments and praise for our MetaTXT standard and file […]

  3. tommy

    Well thats very interesting. It is becuase these sites are so overloaded often with techno expertise, unless you have high speed internet on your phone. I find that i have no problems on my new xperia x1, but my older more basic phone could not do it. (I was just trying it out!)

  4. Bena Roberts

    Thank-you Kim! We will have some huge annoucements about visibility mobile and http://www.gomobileseo.com at Mobile Asia World Congress in Macau. Uptake of metaTXT has been very good and we are hitting high numbers as we start our first mobile search integrations.

    Sunil – there is no such thing as one web. Mobile is a huge entity and the mobile web rich with potential. I like Skyfire -but content adaptation doesn’t help SEO – unless ofcourse when you adapt to re-render with metaTXT.

  5. Sunil Kaki

    Hello Kim,

    Great article. I work for a company called Skyfire. We are building a mobile browser that supports full flash and Ajax. The 20 sites that were mentioned in the Bango study are supported on Windows Mobile and Symbian devices if they have Skyfire installed.

    Please look at Skyfire,and let me know if I can assist in any way.

    We like to think that we are making mobile/wap sites obsolete by providing the full PC web on the phone. Would like to know your thoughts on the matter as well.

    Thank you.

    Sunil.

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