Making Mobile Image Recognition a Part of Everyday Life

You know how absolutely natural it feels to “Google” something? Well, can you remember how in the not so distant past we didn’t even know what Google was, much less use it as a verb? Frankly, I cannot imagine everyday life without this powerful tool. I predict that in the not so distant future we …   Read More

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You know how absolutely natural it feels to “Google” something? Well, can you remember how in the not so distant past we didn’t even know what Google was, much less use it as a verb? Frankly, I cannot imagine everyday life without this powerful tool.

I predict that in the not so distant future we will feel the same way about mobile barcodes and other image recognition tools like SnapTell and SpyderLynk. We will take for granted that pretty much every advertisement has a mobile-powered, interactive tool embedded into it.

No longer will we have to remember to visit a website when we are next sitting at our computer. We will be able to do it immediately using our mobile phone – from anywhere, at anytime. The lag time between seeing an ad and being able to buy what is advertised decreases to zero. One quick photo of a “buy now” icon on a print ad can link directly to a mobile commerce site and direct response becomes instant.

With SpyderLink’s ability to encode any image (think logos) with this interaction, we will start to understand that virtually everything we see is ready and waiting to give us more. Any logo anywhere can be made snap-able and interactive.

Want to know if there are any special offers from a particular brand? Take a picture of it, send it in and see what comes back.

Ready to be entertained? Take a picture of strategically placed game company logos and be directed to an online mobile game.

Need the bus schedule from where you? Take a picture of the bus sign at the stop where you are and get the estimated time of arrival of the next bus.

The possibilities are endless. Anything that is graphic can be photographed and interacted with. The only barrier to this all becoming reality is that the majority of consumers have no clue this is possible. Especially in the North American market where we are still learning mobile marketing even exists.

Consumer education about how to use mobile image recognition tools is critical to these exciting tools becoming part of everyday life.

UPDATE:
I also want to point out kooaba, another image recognition company. They are based in Switzerland and their solution allows the image to be sent via email, MMS or through the kooaba client.

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6 comments

  1. Magnetschmuck

    This is possible for the new generation who loves taking pictures and uploading those online, it would be convenient for them to upload the photos on their mobile. However, you have a very limited market here, it would be quite impossible to cater to older generations.

  2. Howie Goldfarb

    This is very limited technology but very neat. You NEED to have an image so you can not use this service unless you have an image. If you decide you want to see Levi’s new fall clothing line you either have the logo or your back to accessing via the web somehow. It will not drive customers to stores. But it will work at point of Sale. I would use the service at every store in hopes of getting coupons or discounts to your phone from the brands directly. (Unless it costs me money to use the service!) BUT the store has to be set up to use the coupon.

    As for the Snap Tell I can see if your outside and you see a movie or tv ad using the service. or snapping DVD covers at rental stores to watch trailers but again if you don’t have the artwork/picture the service is useless and your back to the web.

  3. jacob

    thank u sir. I am very much impressed to read you blog. Really technology is the gift of god and we are using it in our day to day life.

  4. Jake

    What about http://www.myclick.com.au that image recognition platform will do all types of versions MMS, Email, QR Code & Direct Internet connect to mSite.

  5. POLL: Have you used a mobile barcode? | MobileMarketingProfits.com

    […] check out my article on Mobile Marketing Watch on this topic. Making Mobile Image Recognition a Part of Everyday Life Comments(0) Mobile Marketing 101 […]

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