On Wednesday morning, Perion Network announced today that it has closed the acquisition of Paris-based MakeMeReach.
Financial terms were not disclosed as of this writing.
If you’re not familiar, MakeMeReach is no small player itself. In fact, the firm is billed as being one of Europe’s leading social media advertising platforms.
MakeMeReach says its AdsOptim technology enables mobile app developers to efficiently and effectively scale their advertising campaigns on social media, with a specific focus on optimizing mobile ad campaigns.
MakeMeReach is a Facebook Preferred Marketing Partner (PMD) and Twitter Marketing Platform Partner (MPP)
By acquiring MakeMeReach, Perion is expanding the capabilities of GrowMobile to include the fast-growing social media space, a significant step towards helping developers scale their user acquisition campaigns on a single, centralized platform for a wide range of traffic sources, strengthening GrowMobile as the industry’s most complete and comprehensive automated mobile marketing platform.
“Acquiring MakeMeReach furthers our position as one of the leading providers of mobile marketing technology,” said Shai Gottesdiener, General Manager of Perion’s mobile marketing division. “MakeMeReach’s mission of making it easy to advertise on social media aligns with Perion’s goal of providing developers with the most effective mobile advertising tools, making this a really great fit for our product and company.”