Major Statement Released by CTIA The Wireless Association

Late Wednesday, CTIA – The Wireless Association issued a public statement on the FTC’s “Marketing Your Mobile App” guidelines.

And the comments were definitely taken as a direct endorsement of the guidelines.

Here is the statement as it was released to the public:

“CTIA supports the FTC’s ‘Marketing Your Mobile App’ Guidelines. These Guidelines are based on the FTC’s well-established Fair Information Practices, which have also been covered for several years in CTIA’s Wireless Consumer Code and Location Based Service Guidelines. Whether it’s around consumers’ privacy, including kids and COPPA to disclosing information clearly and conspicuously, CTIA has been and will continue to be strong advocates and supporters of these practices.”

From Multichannel News:

“Marketing Your Mobile App: Get It Right from the Start,” which was endorsed Wednesday by CTIA: The Wireless Association, suggested the following rules of the road that all app developers should “consider.” They are: “tell the truth about what your app can do; build privacy considerations in from the start; offer choices that are easy to find and easy to use; honor your privacy promises; protect kids’ privacy; collect sensitive information only with consent; and keep user data secure.”

CTIA-The Wireless Association is an international organization representing the wireless communications industry.