Rubicon Project, which operates one of the largest advertising marketplaces in the world, and Zynga, a leading social game developer, are in Las Vegas this week to formally announce their new partnership at CES 2016.
As a result of the pairing, for the first time ever marketers will be able to access Zynga’s premium guaranteed and reserved inventory via programmatic buying.
The relationship also marks a first for Zynga as it makes its most premium guaranteed inventory, which was previously only available via manual sales channels, available to programmatic buyers globally through Rubicon Project’s Guaranteed Orders marketplace.
The inventory includes highly sought after ad units that combine unique and compelling creative content, including gamified and native ads with deep first party data insights across the highest value placements including first look, limited interruption and sponsorship placements coveted by buyers.
“We are excited to team with Rubicon Project to offer global scale and access to Zynga’s guaranteed inventory in our games,” said Julie Shumaker, Vice President of Sales at Zynga. “By marrying Zynga’s rich data insights and compelling brand experiences with Rubicon Project’s leading automated advertising marketplace we’re making it easier for brands to more meaningfully connect with Zynga’s millions of loyal players.”