Major League Baseball Taking Major Swing at Mobile

Following the successful deployment of mobile apps, mobile payments, and even augmented reality mobile games across the professional sports landscape, Major League Baseball is joining the ranks of those in the NBA, NFL, and NHL by aggressively making the most of what mobile has to offer.

Billed as “the #1 sports app of all-time,” MLB says that its At Bat app is returning for the 2013 season with live Spring Training baseball from the Grapefruit and Cactus Leagues.

Just in time for the start of baseball season, the official app of Major League Baseball is adding nine new locations to the roster of ballparks that accept digital tickets stored and presented through Apple’s Passbook iOS app.

“Digital ticketing services represent the future of all major sporting and entertainment events,” says Frank Rynders, general manager of Sporting Effects, Inc.

This season, the Baltimore Orioles, Chicago Cubs, Detroit Tigers, Milwaukee Brewers, Minnesota Twins, Oakland Athletics and Pittsburgh Pirates join the San Francisco Giants, New York Mets, Boston Red Sox and Kansas City Royals in supporting Passbook for iOS.

The 2013 MLB regular season begins Sunday, March 31.