Macy’s Making Major Moves in Mobile with Shopkick Partnership

Retail giant Macy’s is giving mobile some major attention.

This week, shopkick – the location-based shopping app that rewards shoppers for walking into stores and interacting with products – confirmed its new partnership with Macy’s.

As one of the nation’s top retailers, Macy’s has tapped shopkick to be its first mobile partner.

“As the anchor store to hundreds of shopping centers, downtowns and destination malls across the country, Macy’s is in many ways the ultimate retailer,” said Doug Galen, Chief Revenue Officer at shopkick. “Macy’s was among the first to truly embrace mobile as the future, and its rapid expansion of shopkick will no doubt have a positive impact for all partner retailers, because where there’s a Macy’s, there are shoppers.”

Beginning today, customers can earn rewards, in shopkick’s cross-retail currency of “kicks”, just for walking in to more than 800 Macy’s stores nationwide, and instantly receive exciting exclusive deals and offers.

Shopkick says the entire rollout was made possible through a first-time execution with Mood Media Corporation. Through its existing Mood Media audio system, Macy’s was able to instantly activate the patent-pending “shopkick Signal,” allowing shopkick users nationwide to start receiving rewards and offers.

“At Macy’s, we’re dedicated to being an omnichannel innovator, so our customers can always benefit from the latest and greatest technology. We were one of shopkick’s inaugural partners, initially offering this innovative application in select markets in 2010,” said Martine Reardon, Macy’s chief marketing officer. “With this national roll-out less than two years later, we are continuing to bolster mobile efforts that enhance the shopping experience in our stores while creating an immediate and personal interaction with our customers.”