Lyris today shared with MMW details about two new solutions the company is releasing in hopes of helping digital marketers increase customer loyalty and conversion.
With global ecommerce sales on track to surpass $1.25 trillion in 2013, online retailers require a growing degree of sophisticated techniques to properly market to and retain valuable customers.
By partnering with Triggered Messaging and Windsor Circle, Lyris Real-Time Retargeting and Lyris Retention Automation are designed to track, engage, and convert web shoppers into loyal customers.
We’re told these solutions are immediately available for users of Lyris’ digital marketing applications.
The Lyris Real-Time Retargeting solution provides digital marketers with access to detailed web browsing and shopping cart abandonment data to help surface new segments and automate remarketing efforts.
The Lyris Retention Automation solution, on the other hand, is focused on loyalty and empowers retailers with eCommerce transaction insights to effectively analyze purchase behaviors, automate retention campaigns, and build profitable segments.
“Our aim is to provide better segmentation and remarketing capabilities, instantly, to retailers through powerful automation of web browser and eCommerce data analysis,” says Alex Lustberg, Lyris CMO. “Our relationships with Windsor Circle and Triggered Messaging demonstrate our commitment to powering data-driven campaigns that increase revenue conversions at every stage of the customer journey.”