Lush News: Cult Beauty Brand Goes Mobile

lushLush Fresh Handmade Cosmetics announced Monday the launch of its mobile app for iOS and Android users — the first for Lush in North America.

“Working in tandem with Oven Bits, the software design and development team behind Vogue’s mobile app, the Lush app aims to bridge the gap between the retail and digital experience for consumers,” a statement provided exclusively to MMW reads.

So what does the app offer users?

It allows users to shop by scent and feeling, search for local store and spa locations, read compelling articles about brand initiatives and discover what products other users are raving about.

In Lush fashion, the app “creates a fresh, fun and interactive experience for its fan base.”

With one tap, users can search for products based on their favorite scent, such as citrusy or herbal, or based on the way they want to feel, like inspired or relaxed.

Users can also learn more about a product’s ingredients, get an in-depth look at why they’re used, and what effects they will have on the skin, hair or body.

“So much of the Lush shopping experience is about touching, feeling and smelling the products, we really see our new app as a way to bridge that gap between retail and digital for our customers.” said Brandi Halls, Lush’s Director of Brand Communications. “Giving our fans the option to shop by feeling really does emulate the sense of being instore.”