LSN Reveals Local Content Widgets in Yahoo!® Go

Continuing the theme of late 2008 mobile marketing announcements, LSN, Inc., Local Solutions Network has announced the availability of their LSN Local Content Widgets in Yahoo! Go leveraging Yahoo! Blueprint (Yahoo!’s mobile development platform).

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Starting today, Yahoo! Go users will be able to access local news, weather, sports, school closings and much more from LSN’s affiliate network of 140 local media partners, including ABC, NBCU, Telemundo, McGraw Hill, Cox, Gray, Raycom, and other leading media.

Yahoo! Go is Yahoo!’s “all-in-one mobile application,” which is available on approximately 280 devices in 19 countries. Yahoo! Go lets users enjoy the perks of the Internet on their phone. Users can send email, upload photos, download a map, search for answers, check stock quotes, or get breaking news- all from this application on their mobile device.

So far, mobile users have downloaded applications written in Yahoo! Blueprint across thousands of mobile devices from manufacturers including Research in Motion, Nokia, Motorola, and others, getting a user experience specially optimized for their device.

Those behind the master plan hope that developers will now turn to Yahoo! to simplify the process of porting and rendering their application across a wide variety of devices, while also taking advantage of Yahoo!’s extensive mobile distribution network and monetization capabilities.