Location-based targeting is a market that’s heating up, as more companies introduce tech to capture the growing mobile audience.
Now Swrve, a world leader in mobile marketing automation, and Plot Projects, a well-known company specializing in location-based marketing technology for mobile apps, has announced a partnership.
The team-up is designed to bring both geofencing and beacon technologies to mobile marketers, “empowering them to engage with users via relevant, contextual messages that will seamlessly merge physical environments with digital experiences,” reads a joint statement provided to MMW.
The companies plan to offer an advanced solution for mobile engagement, allowing marketers to access rich, real-time location data to design in-app experiences and push notification campaigns based on precise arrival and departure times, proximity, and the amount of time a user spends in one location.
It apparently works, according to clients.
“Integrating geo-location functionality in Favado, our grocery shopping app, has been one of the most important third party integrations we have made,” said Eric VanBeek, product manager at Savings.com. “The real-time, location-based notifications currently account for a substantial percentage of our app opens, and shoppers engaging with these notifications show some of the highest retention among all of our users.”
That old retail saying about “location, location, location” could very well prove truer than ever with regard to mobile.
“There are endless possibilities for engaging with users based on their location,” said Christopher S. Dean, CEO of Swrve. “Delivering a highly personalized app experience is our top priority at Swrve, and by partnering with Plot Projects to offer geofencing and beacon capabilities we’re empowering businesses to reach users on mobile in more contextual ways to drive engagement and conversion.”